{"title":"Introducing 'Wilder'","description":"\u003cp\u003e\u003cspan\u003eWhen I set out to design the Wilder belt, I wanted to create something that brings joy and energy to your look without shouting about it - a belt that adds personality through thoughtful detail rather than obvious statement-making. It's named after Gene Wilder, and I think it captures that same spirit of playful sophistication he embodied so well.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"choc-mustard-mix-perforated-wilder-ridge-prong-belt","title":"Choc\/Mustard Mix Perforated Wilder Ridge Prong Belt","description":"\u003cp\u003eWhen I set out to design the Wilder belt, I wanted to create something that brings joy and energy to your look without shouting about it - a belt that adds personality through thoughtful detail rather than obvious statement-making. It's named after Gene Wilder, and I think it captures that same spirit of playful sophistication he embodied so well.\u003cbr\u003eWe've crafted this belt from a beautiful hand-burnished chocolate brown leather that has real depth and character. The burnishing process brings out those natural variations in tone - darker in some areas, lighter in others - giving each belt its own unique patina from the start. It's the kind of leather that only gets better with wear, developing that rich, lived-in quality that tells the story of where you've been.\u003cbr\u003eThe key to this design is in the perforation detail. We've worked tiny holes across the entire surface of the belt, creating this subtle texture and visual interest. But here's where it gets fun - we've backed those perforations with a contrast mustard tone that peeks through, adding this unexpected pop of colour that's playful without being loud. It's just enough to catch the eye and add a little personality, giving the belt a slightly sporty, energetic feel that lifts whatever you're wearing.\u003cbr\u003eFor this version, I've selected a solid brass buckle with a warm gold finish that creates this beautiful tonal harmony with the chocolate leather and mustard accents. What really makes this buckle special is the decorative rope-like detailing that runs around the entire edge - it adds texture and visual interest, giving the buckle a slightly Western-inspired character without ever feeling costume-y. That gold tone brings everything together in this cohesive, warm palette that feels rich and sophisticated. It's substantial and beautifully crafted, the kind of hardware that elevates the entire piece.\u003cbr\u003eThis is what I love about the Wilder - it's incredibly versatile. The chocolate brown is a wardrobe staple that works with virtually everything, but that mustard detail adds just enough unexpected colour to make it interesting. Wear it with navy chinos and a white shirt for smart casual that's anything but boring, thread it through weekend jeans for effortless style, or pair it with earthy tones like olive, tan, or rust where that pop of mustard really adds a lovely pep of colour. The warm gold buckle with its rope detailing makes this version particularly perfect for autumn and winter looks, adding that touch of richness and crafted detail that works so well in cooler months. It's sporty enough for relaxed looks but refined enough for smarter occasions - the kind of belt that becomes your reliable go-to because it just makes everything look a little more considered.\u003c\/p\u003e","brand":"Elliot Rhodes","offers":[{"title":"Choc Mustard","offer_id":57266059608438,"sku":"V921 416C","price":190.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/3731\/4247\/files\/V921426C_1_88744b96-f006-4ce5-904a-5848d0eb8ac9.jpg?v=1770734206"},{"product_id":"wilder-choc-mustard-mix-perforated-belt","title":"Wilder Choc\/Mustard Mix Perforated Belt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen I set out to design the Wilder belt, I wanted to create something that brings joy and energy to your look without shouting about it - a belt that adds personality through thoughtful detail rather than obvious statement-making. It's named after Gene Wilder, and I think it captures that same spirit of playful sophistication he embodied so well.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe've crafted this belt from a beautiful hand-burnished chocolate brown leather that has real depth and character. The burnishing process brings out those natural variations in tone - darker in some areas, lighter in others - giving each belt its own unique patina from the start. It's the kind of leather that only gets better with wear, developing that rich, lived-in quality that tells the story of where you've been.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe key to this design is in the perforation detail. We've worked tiny holes across the entire surface of the belt, creating this subtle texture and visual interest. But here's where it gets fun - we've backed those perforations with a contrast mustard tone that peeks through, adding this unexpected pop of colour that's playful without being loud. It's just enough to catch the eye and add a little personality, giving the belt a slightly sporty, energetic feel that lifts whatever you're wearing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI've paired this with a solid brass buckle in a satin silver finish. It's substantial and beautifully made, but deliberately understated - I wanted the buckle to complement rather than compete, keeping the focus firmly on that gorgeous chocolate leather and those flashes of mustard detail. The slightly rounded edges and smooth finish give it a refined, contemporary look that works across so many different styling contexts.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is what I love about the Wilder - it's incredibly versatile. The chocolate brown is a wardrobe staple that works with virtually everything, but that mustard detail adds just enough unexpected colour to make it interesting. Wear it with navy chinos and a white shirt for smart casual that's anything but boring, thread it through weekend jeans for effortless style, or pair it with earthy tones like olive, tan, or rust where that pop of mustard really adds a lovely pep of colour. It's sporty enough for relaxed looks but refined enough for smarter occasions - the kind of belt that becomes your reliable go-to because it just makes everything look a little more considered.\u003c\/p\u003e","brand":"Elliot Rhodes","offers":[{"title":"Choc Mustard","offer_id":57266059641206,"sku":"V921 451B","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/3731\/4247\/files\/V921451B_1.jpg?v=1770733592"},{"product_id":"wilder-navy-steel-mix-perforated-gunmetal-belt","title":"Wilder Navy\/Steel Mix Perforated Gunmetal Belt","description":"\u003cp\u003eWhen I set out to design the Wilder belt, I wanted to create something that brings joy and energy to your look without shouting about it - a belt that adds personality through thoughtful detail rather than obvious statement-making. It's named after Gene Wilder, and I think it captures that same spirit of playful sophistication he embodied so well.\u003cbr\u003eFor this version, we've crafted the belt from a beautiful hand-burnished navy leather that has real depth and richness. The burnishing process brings out those natural variations in tone - darker in some areas, lighter in others - giving each belt its own unique patina from the start. Navy is such a versatile colour, working as a sophisticated neutral that pairs with virtually everything in your wardrobe, yet it feels more interesting and considered than basic black or brown.\u003cbr\u003eThe key to this design is in the perforation detail. We've worked tiny holes across the entire surface of the belt, creating this subtle texture and visual interest. But here's where it gets really smart - we've backed those perforations with a steel grey contrast that peeks through, adding this sophisticated tonal play that's refined without being obvious. It's just enough to catch the eye and add depth, giving the belt a cool, contemporary feel. We've also used contrast stitching along the edges that really stands out against the navy leather, adding another layer of crafted detail that shows the care we've put into every element.\u003cbr\u003eFor this version, I've selected an elongated stirrup prong buckle in solid brass with a satin gunmetal finish. What I love about this buckle is how the greyish tone beautifully echoes that steel grey in the perforations - it creates this really cohesive colour story that feels intentional and considered. The elongated stirrup shape gives it a slightly equestrian-inspired character, but what really makes it work are those soft cambered edges. Instead of harsh, angular lines, the gentle curves give the buckle a sense of fluidity and movement that complements the flowing nature of the perforated pattern. The satin finish strikes that perfect balance - it has a subtle sheen without being too shiny, adding a touch of sophistication while keeping things contemporary and understated.\u003cbr\u003eThis is a belt I'm particularly proud of because the colour combination is so versatile and wearable. The navy and steel grey pairing works brilliantly with grey trousers or chinos - it creates this tonal harmony that's sophisticated and put-together. It's equally perfect with navy pieces, adding subtle texture without breaking up the silhouette. And with denim? It's absolutely ideal - whether you're wearing dark indigo or lighter washes, this belt just works. Thread it through grey flannel trousers with a navy blazer for smart occasions, pair it with navy chinos and a white Oxford shirt for weekend elegance, or wear it with your favourite jeans and a casual shirt for effortless everyday style. The stirrup buckle adds a slightly more refined edge to this version, making it particularly good for smart casual settings where you want that extra touch of consideration. It's sporty enough for relaxed looks but refined enough for smarter settings - the kind of belt that becomes indispensable because it elevates everything it touches.\u003c\/p\u003e","brand":"Elliot Rhodes","offers":[{"title":"Navy","offer_id":57266059673974,"sku":"V922 442C","price":200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/3731\/4247\/files\/V922549B_1.jpg?v=1770735005"},{"product_id":"wilder-navy-steel-mix-perforated-belt","title":"Wilder Navy\/Steel Mix Perforated Belt","description":"\u003cp\u003eWhen I set out to design the Wilder belt, I wanted to create something that brings joy and energy to your look without shouting about it - a belt that adds personality through thoughtful detail rather than obvious statement-making. It's named after Gene Wilder, and I think it captures that same spirit of playful sophistication he embodied so well.\u003cbr\u003eFor this version, we've crafted the belt from a beautiful hand-burnished navy leather that has real depth and richness. The burnishing process brings out those natural variations in tone - darker in some areas, lighter in others - giving each belt its own unique patina from the start. Navy is such a versatile colour, working as a sophisticated neutral that pairs with virtually everything in your wardrobe, yet it feels more interesting and considered than basic black or brown.\u003cbr\u003eThe key to this design is in the perforation detail. We've worked tiny holes across the entire surface of the belt, creating this subtle texture and visual interest. But here's where it gets really smart - we've backed those perforations with a steel grey contrast that peeks through, adding this sophisticated tonal play that's refined without being obvious. It's just enough to catch the eye and add depth, giving the belt a cool, contemporary feel. We've also used contrast stitching along the edges that really stands out against the navy leather, adding another layer of crafted detail that shows the care we've put into every element.\u003cbr\u003eI've paired this with a solid brass buckle in a matt gunmetal finish, and I absolutely love how this combination works. The gunmetal perfectly picks up on that steel grey tone in the perforations, creating this cohesive colour story that feels really thoughtful and intentional. The matt finish gives it a modern, understated quality - there's no shine or flash, just beautiful, considered design. It's substantial and impeccably made, the kind of hardware that adds weight and quality to the piece.\u003cbr\u003eThis is a belt I'm particularly proud of because the colour combination is so versatile and wearable. The navy and steel grey pairing works brilliantly with grey trousers or chinos - it creates this tonal harmony that's sophisticated and put-together. It's equally perfect with navy pieces, adding subtle texture without breaking up the silhouette. And with denim? It's absolutely ideal - whether you're wearing dark indigo or lighter washes, this belt just works. Thread it through grey flannel trousers with a navy blazer for smart occasions, pair it with\u003c\/p\u003e","brand":"Elliot Rhodes","offers":[{"title":"Navy","offer_id":57266059706742,"sku":"V922 549B","price":200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/3731\/4247\/files\/V922442C_1.jpg?v=1770734689"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/3731\/4247\/collections\/V922_549B_3.jpg?v=1772610530","url":"https:\/\/elliotrhodes.com\/collections\/introducing-wilder.oembed","provider":"Elliot Rhodes Ltd","version":"1.0","type":"link"}