About us

Bespoke and innovative, here at Elliot Rhodes we create beautiful luxury leather belts and buckles in a wide variety of colours, textures and styles to suit all tastes. Since launching in 2004 Elliot Rhodes has become the go-to belt and buckle making brand, renowned for a wide variety of handmade designs. All of our belts are designed in the UK and made exclusively for us to our own exacting specifications. Unique to our offer is our interchangeable system which gives our customers the freedom to choose a belt strap of their desired width, colour and finish and match with one or more buckles to reflect their personal style.

Elliot Rhodes’ look is one of beautiful full grain leather of the highest quality with eye-catching buckles and designs ranging from classic, elegant and refined to glamorous, quirky and dazzling. In addition, every belt is custom fitted in store to provide the perfect fit. The diversity of the collection and the guidance of our belt consultants ensure that there is a combination to suit every style and taste, with over 500 leather belt straps in a variety of widths and over 1000 buckles to select from and combine.

All of our belts are made exclusively in Italy and Spain by skilled craftsmen using traditional belt-making techniques. Our buckles are designed in house and sourced globally from a selection of skilled makers from Italy, France, the UK and USA and are created using a variety of materials including gold, sterling silver, stainless steel and a variety of semi-precious collectibles. Buckle making remains a highly artisanal trade, with original designs still sculpted by hand in wax and the more ornate buckles having enamels, crystals and special finishes applied by hand. This gives each buckle its own innate character, lustre and individuality.

We also design an extensive collection of exotic skin belts in genuine crocodile, alligator, caiman, stingray, ostrich, sharkskin and python, all of which are available in both classic and contemporary colours and textures. Completely bespoke belts can also be created from scratch, working with our in-house silversmith and design team to create entirely unique one-offs or customised items.

Our range of leather accessories is concise, containing what we feel are key accessory items for everyday living - belt storage boxes, passport covers, purses, wallets and card holders. As with our belts all of these come in a delicious palette of colours to suit every whim and style. All of our Elliot Rhodes belts, buckles and accessories come beautifully packaged in eye catching presentation boxes and gift bags to complete the luxurious look.


 Our Story

In 2004, when Justin Elliot Rhodes – founder of Elliot Rhodes – opened his first store they all said he was crazy...A specialist belt shop? That would never work.

But the ‘Best new retailer of the year’ from 2005 continues to thrive and Elliot Rhodes has become one of the most successful independent retailers and brands in the UK.

Our flagship Covent Garden store is where it all began and remains our spiritual home. Recently refurbished it is the heart and soul of our brand where our customers can get the full Elliot Rhodes experience! In 2012 in our first foray overseas we opened our store in Osaka, Japan and now have 5 outlets in Osaka, Kyoto and Tokyo. In addition to our own stores our belts can be found in several department stores as well as many premium independents.

Flagship Elliot Rhodes Store - London


As a true specialist and retail innovator, Elliot Rhodes has been breaking new ground from day one and changing existing preconceptions of what a belt is, what it means and what it can be. With our quirky store design, unique interchangeable system, on-site custom sizing, one to one customer consultancy and unsurpassable range, Elliot Rhodes has reinvented a previously ignored, logo dominated product.

From the outset we wanted to reassure our customer of the authenticity and integrity of our products and to this day we continue to design all of our products in London and work with the finest craftsmen in Spain and Italy using locally sourced raw materials to produce our belts whilst working both in house and with small innovative buckle makers around the world to provide our dizzying array of buckles.

Brand founder Justin Rhodes comments ‘My belief in specialisation and the lost art of retail is what drove me to create Elliot Rhodes. I believed that we could change existing preconceptions of a product traditionally considered dull and unsexy and thankfully we seem to be winning the battle. Through passionate education we are encouraging people to branch out – amazingly only 40% of sales now come from Black and Brown belts! In an extremely competitive environment we have been fortunate to be doing something really different, with a focus on quality, individuality and customer experience that continues to resonate with our customers. Post Covid I can sense even more that customers are yearning for human contact and the pleasure of shopping in person and at Elliot Rhodes that is what we love! I guess really we are just ‘Old School’ retailers with a modern twist’.


Elliot Rhodes in Japan